Tuesday, April 19, 2011

Resume Tips that Will Set You Apart From the Rest

  • Tweak and target your resume for each job. Be specific to the needs of the job and how you can fulfill them.  Employers look for strong communication skills, motivation, teamwork, leadership, creativity and a strong work ethic.

  • Analyze what you think the company needs and demonstrate what qualifies you to fulfill that need. To do that look to the job description to identify key words and use those “power words” in your resume.  Phrases such as “Well-organized and resourceful”, “Highly motivated and goal oriented”, or “A quick learner” have those key words employers are looking for.

  • Use action verbs such as: Achieved, Appointed, Awarded, Collaborated, Communicated, Constructed, Demonstrated, Drafted, Established, Increased, Negotiated, Obtained, Published, Reorganized, Represented, Synthesized, Transcribed, Verified, and Write to demonstrate your accomplishments in an active and engaging way.

  • Use effective titles that truly describe your roles, responsibilities and qualifications. Employers spend very little time actually looking at a resume so be descriptive and informative about your experience in a concise way.
    • Bad: Secretary 
    • Good: Admin Assistant -- MS Office Expert

    • Bad: Public Relations
    • Good: PR Specialist -- PRSA Certified
If you are applying for a job in the same field employers will know abbreviations such as A/R, A/P, PRSA, and HR.

  • Use numbers and quantifiable words to create a vivid image in the
    reader’s mind. Numbers and tangible items such as upward trends, increased participation, increased sales are impressive because they demonstrate concrete impact.

  • List relevant skills, foreign languages, and knowledge including program and software such as Excel, PowerPoint and Adobe Creative Suite, along with operating systems such as Mac OS X and Windows 7.  These type of technical knowledge can really set an applicant apart from the rest.

  • The layout and design is important.  Make the information easy to read by not over crowding the document.  By using bullet points it allows for easy to read short spurts of information.  Put experience into logical chronological order, and put most useful and important skills higher up in the list.

  • Have a mentor look over your resume.  And update your resume regularly
Text Box: The Murrow College PR/Social Media Interns
For more information, go to “Life After Murrow College” on

Thursday, April 14, 2011

Murrow Symposium 2011

Check our our  video of student testimonials taken at Murrow Symposium 2011 on our Facebook page. 

Monday, April 4, 2011

Murrow Symposium: Career Day is Tomorrow!

The Edward R. Murrow College of Communication Murrow Symposium: Career Day is Tuesday, April 5th 2011!!!

Murrow Symposium: Career Day is a full day of workshops and events with working professionals that target all majors.

Students will have the opportunity to meet and network with senior execs from leading PR agencies and media outlets. Students can also expect professionals from Weber Shandwick, MSNBC, ABC, The Seattle Times, The Oregonian, KOMO-TV, KIRO-TV, KGW, Boeing and more!

For the Murrow Symposium: Career Day full schedule click

Also be sure to stop by the Murrow PR/Social Media internship table to "Get Linked", share your Murrow testimonial and get information on
networking best practices.

Hope to see you there!

Monday, March 7, 2011

My Monster Job Post Experience

Lena Seino
PR/Social Media Intern, The Edward R. Murrow College of Communication

I am a senior public relations major graduating in May of this year, so like many of you I’ve been browsing online for any and every job prospect.  One Sunday night in early February I started to take a look at Monster dot com. They require you to create a profile before you can delve deeply into their site. So, at the spur of the moment, I created an account, a profile, and posted my resume.

By nine a.m. the next morning, my phone rang. It was a company rep who had seen my Monster profile!  By the end of the day I had received three calls – two were requests for immediate phone interviews.  One of the calls was from Comcast, wanting person-to-person (door to door) marketing reps, which is definitely not what I want to do. Another was a marketing firm looking to hire someone immediately, which I was unavailable for.

The third phone call was from a Japanese-based recruiting company, looking for bilingual candidates to place in companies that work both in Japan and America. With my experience in Japanese this is not only a very real prospect; it could be a fabulous first job after college. My resume is on file at that organization and they say I’ll be contacted if an opening comes up closer to my graduation date.

I was shocked by the response I got from just posting my resume on Monster.  I highly encourage you to join Monster if you are entering the job world. But first, here are some things to keep in mind:

·     Know what kind of job you want and make sure your resume reflects your interests. That way you’ll be more likely to hear for the kind of companies you are most interested in.
·     Be prepared to get phone calls and on-the-spot interviews soon after posting your information!
·     Be aware that you may get an initial flurry of calls, and then nothing, so your original posts are very important. It’s been a month since that rush of calls and my phone has been quiet. I just updated my account info so we’ll see if that makes a difference.
·     Don’t fall for the screens that are actually advertisers fishing for contacts. I realize this is a way that Monster makes money, but because they format the pages exactly like the account pages – it’s easy to be tricked! A friend of mine filled out a University of Phoenix ad on a website recently and has been bombarded with phone calls ever since.

Thursday, March 3, 2011

Monday, February 28, 2011

Cable 8 Telethon and Fundraising Events Raise $4000 to Benefit Local Child

Cable 8’s Cougar Vision Outreach preliminary events and telethon on Feb. 17 raised a total of $4000 for this year’s beneficiary, Alex Reister of Pullman. He is a two-year-old boy who suffers from cerebral palsy. Money raised will be spent on a new wheelchair, a therapeutic swing and a special bicycle.

To view the article click here.

Wednesday, February 9, 2011

Thursday, February 3, 2011

CBS Japan Correspondent Lucy Craft

Lucy Craft

“Reporting from Japan”

Thursday, Feb. 10, Noon to 1 p.m., CADD 218

“Anime Cool and Manga Chic: How and Why
Japan Became a Pop-culture Oasis”
Friday, Feb. 11, 6:00 p.m., CUE 203.

CBS Tokyo Correspondent Lucy Craft on Campus Feb 10 and 11

CBS Tokyo correspondent Lucy Craft will present two public lectures on the WSU Pullman campus,
sponsored by the WSU Asia Program and The Edward R. Murrow College of Communication. "Reporting
from Japan" will be held in CADD 218/220 Thurs., Feb. 10 at noon. "Anime Cool and Manga Chic: How
and Why Japan Became a Pop-culture Oasis " is Friday, Feb. 11, at 6:00 p.m. in CUE 203.

Lucy Craft is a freelance reporter based in Tokyo. She covers pop culture, politics and technology
throughout Asia for public broadcasting, newspapers and television networks in Japan and the United
States. Craft produced the series “Robo Revolution” for Nightly Business Report. In it, she explores Japan's
latest efforts to build robots that could change the way the world works.

“The Japanese say that for robots to be commercially successful, they have to be like PCs: reliable,
versatile and relatively cheap. For the Japanese, the personal robot is no longer the stuff of science fiction,
but a dream only a decade or so away from reality.”

Along with a passion for robots and other cutting-edge technology, anime and manga are ubiquitous in
Japan. The term “anime” refers to an animation style characterized by distinctive characters (often with
exaggerated features) and backgrounds. The storylines are depicted in videos, television features and
games. “Manga” is Japanese for “comics”. It took its current form, a blending of Japanese and western
styles of drawing, shortly after WWII, and was the fastest growing segment of books in the U.S. in 2005
according to Wikipedia.

“To live in Japan is to be immersed in both fantasy, and robots,” says Craft.
Originally from Washington, D.C., Craft holds a bachelor’s degree in history from the University of
Maryland and attended Cornell University along with receiving a master’s degree in international affairs
from Columbia University.

Ted Koppel to receive Murrow award in the fall

PULLMAN - ABC News veteran Ted Koppel will receive the 2011 Edward R. Murrow Lifetime Achievement award at 7 p.m. Friday, Sept. 23, in Beasley coliseum.

To read the article click on the link!


Tuesday, February 1, 2011

The Future of Public Relations and Social Media

Social media has reshaped the world of PR. In this article 14 PR pros discuss the future of public relations and the impact of social media on the industry. The pros evaluated how social media will affect the future of the press release, the evolution of social platforms, current limitations and solutions for those impediments, connecting with other PR pros, cost savings, and building relationships.

To read this article click on the link:


Tuesday, January 18, 2011

"The Media in China"

A Brownbag Lunch featuring

CBS Veteran Producer, Peter Herford

Monday, January 24, 2011
Noon to 1 p.m., CADD 218

Co-sponsored by WSU Asia Program

A 27-year veteran with CBS, Herford worked as a vice president of CBS News and a producer for the CBS Evening News with Walter Cronkite, 60 Minutes and other programs. Herford has also served as the senior executive for production for Public Radio International in the United States. In 2003 Herford joined the Cheung Kong School of Journalism and Communication at Shantou University.

“There is a tug of war in the Chinese propaganda ministry between traditionalists, who want to maintain control and suppress bad news, and reformers, who -- while not advocating unrestricted media -- see the need to accept the new realities of the Internet and the blogosphere.” - Peter Herford Cheung Kong School of Journalism and Communication, Shantou University