Monday, February 28, 2011

Cable 8 Telethon and Fundraising Events Raise $4000 to Benefit Local Child

Cable 8’s Cougar Vision Outreach preliminary events and telethon on Feb. 17 raised a total of $4000 for this year’s beneficiary, Alex Reister of Pullman. He is a two-year-old boy who suffers from cerebral palsy. Money raised will be spent on a new wheelchair, a therapeutic swing and a special bicycle.

To view the article click here.

Wednesday, February 9, 2011

Thursday, February 3, 2011

CBS Japan Correspondent Lucy Craft

Lucy Craft

“Reporting from Japan”

Thursday, Feb. 10, Noon to 1 p.m., CADD 218

“Anime Cool and Manga Chic: How and Why
Japan Became a Pop-culture Oasis”
Friday, Feb. 11, 6:00 p.m., CUE 203.

CBS Tokyo Correspondent Lucy Craft on Campus Feb 10 and 11

CBS Tokyo correspondent Lucy Craft will present two public lectures on the WSU Pullman campus,
sponsored by the WSU Asia Program and The Edward R. Murrow College of Communication. "Reporting
from Japan" will be held in CADD 218/220 Thurs., Feb. 10 at noon. "Anime Cool and Manga Chic: How
and Why Japan Became a Pop-culture Oasis " is Friday, Feb. 11, at 6:00 p.m. in CUE 203.

Lucy Craft is a freelance reporter based in Tokyo. She covers pop culture, politics and technology
throughout Asia for public broadcasting, newspapers and television networks in Japan and the United
States. Craft produced the series “Robo Revolution” for Nightly Business Report. In it, she explores Japan's
latest efforts to build robots that could change the way the world works.

“The Japanese say that for robots to be commercially successful, they have to be like PCs: reliable,
versatile and relatively cheap. For the Japanese, the personal robot is no longer the stuff of science fiction,
but a dream only a decade or so away from reality.”

Along with a passion for robots and other cutting-edge technology, anime and manga are ubiquitous in
Japan. The term “anime” refers to an animation style characterized by distinctive characters (often with
exaggerated features) and backgrounds. The storylines are depicted in videos, television features and
games. “Manga” is Japanese for “comics”. It took its current form, a blending of Japanese and western
styles of drawing, shortly after WWII, and was the fastest growing segment of books in the U.S. in 2005
according to Wikipedia.

“To live in Japan is to be immersed in both fantasy, and robots,” says Craft.
Originally from Washington, D.C., Craft holds a bachelor’s degree in history from the University of
Maryland and attended Cornell University along with receiving a master’s degree in international affairs
from Columbia University.

Ted Koppel to receive Murrow award in the fall

PULLMAN - ABC News veteran Ted Koppel will receive the 2011 Edward R. Murrow Lifetime Achievement award at 7 p.m. Friday, Sept. 23, in Beasley coliseum.

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Tuesday, February 1, 2011

The Future of Public Relations and Social Media

Social media has reshaped the world of PR. In this article 14 PR pros discuss the future of public relations and the impact of social media on the industry. The pros evaluated how social media will affect the future of the press release, the evolution of social platforms, current limitations and solutions for those impediments, connecting with other PR pros, cost savings, and building relationships.

To read this article click on the link: