Sunday, December 5, 2010

Sport management class markets Women's Basketball game, gains hands-on experience

A revamped sport management class provided senior students the opportunity to gain real-world experience marketing a WSU Women’s Basketball game and a leg up in the competitive job market.

WSU Athletics handed the reigns for this event over to the class, making the students responsible for tasks such as including designing and posting fliers, securing radio slots, creating pre- and post-game activities and offering prize incentives for attendance.

Tammy Crawford, clinical assistant professor of sport management, and Kate Bostwick, graduate student in sport management, talk about this drastic change to the cirriculum and how the experience makes these future WSU grads more marketable.

Women's Basketball footage courtesy of Sports Video, WSU Athletics

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